‘I have no idea where to start.’
We've heard this from over 300 women. So we built a high-energy community ecosystem designed to surround you with the exact operators, frameworks, and peers needed to turn hesitation into true forward momentum.
From a spark of an idea to your first real momentum.
You Are Here
Startup School
Phase I: From Pre-Idea to First Prototype01 / Finding the Right Idea
Figure out what problem you actually want to solve, who you're solving it for, and why you are the right team to do it.
02 / Building the Initial Prototype
Strip away unnecessary fluff. Build the simplest working version so you can test your idea in weeks—not months.
03 / Proving Real Demand
Talk to real people, gather honest feedback, and make sure people actually want what you're building before you scale up.
Launch School
Phase II: From Prototype to Your First Customers04 / Reaching Your First Audience
Figure out where your early users hang out online and in real life, and test the best ways to reach them directly.
05 / Landing Your First 10 Customers
Get your product into hands, refine the experience based on raw feedback, and turn early users into passionate fans.
06 / Getting Ready to Raise or Scale
Organize your numbers, sharpen your story, and get introduced to angels and VCs who care about your mission.
What changes in your life.
The Startup School is not a series of passive lectures. It is an intentional crossroad that entirely restructures how you view your potential, your work, and your network.
From overthinking to active execution
Instead of spending months wondering if your idea is safe or viable, you step out with concrete validation frameworks. You go from guessing what your audience needs to confidently navigating MVPs, early pricing models, and genuine market traction.
From navigating solo to a lifelong inner circle
Entrepreneurship can feel incredibly isolating on your own. In 12 weeks, you weave directly into a powerhouse collective. You gain immediate advisory relationships with 60+ top operators and a cohort of women backing your trajectory for life.
Rolling admissions are open
Apply today to reserve your seat for our next live cohort kicking off October 12th, or test your idea anytime in the Discovery Track.
Full Package
High-touch mentorship, dedicated advisors, and direct 1:1 guidance.
- — Everything in the Cohort Track
- — Instant Early Access Toolkit & 1:1 prep call
- — Dedicated bi-weekly 1:1 mentoring sessions
- — Direct matchmaking with specialized advisors
- — Extended resource library and content access
Cohort Track
For self-driven founders who want structured weekly classes and peer community.
- — Instant Early Access Toolkit upon sign-up
- — Full 10-week Startup School live curriculum
- — Frameworks and tools to help you build
- — Weekly community catch-ups & feedback
Scholarships available →
Discovery Track
Test your idea, get instant feedback, and unlock your roadmap to launch.
- — Self-paced idea evaluation exercises
- — 20-min 1:1 call with Ana (unlocked upon submission)
- — Direct feedback on single or multiple ideas
- — Complete Startup School execution framework
You may be eligible for public innovation grants, union education funds, or startup leave rights.
Pragmatic guidance without the startup fluff.
"One of the clearest breakdowns of how VC actually works that I've come across. Not just 'here's how to pitch' but the full picture: what VCs actually optimize for and when alternatives like grants or angels are genuinely the better fit."
"Ana provides down-to-earth, actionable advice. Her experience is invaluable for founders who are only beginning their business journey."
"Fantastisk, energisk og positiv præsentation! Hun er utroligt vidende og har en smittende energi. Jeg er på rette vej efter denne workshop — alt er muligt!"
"Ana provided invaluable guidance on structuring a pilot agreement with a commercial partner. Her strategic support has been instrumental in moving us forward with confidence."
"Ana makes you feel comfortable to share your struggles and brings you back down to earth when your head is up in stormy clouds."
You don't need a full business plan to start.
Most of our founders join before they feel "ready." Wherever you are right now, there’s a clear seat for you here.
"I’m working full-time and exploring an idea on the side."
Build your foundation step-by-step without quitting your day job until you have real validation and confidence.
"I see a huge issue in my industry, but no clear solution yet."
Turn raw industry frustration into a sharp problem statement and find the exact target group who needs it solved.
"I have five different ideas and don't know which one to pick."
Use quick testing frameworks to pressure-test your concepts and narrow down the single opportunity worth building.
"I’m ready for my next chapter, but I need direction."
Surround yourself with an ambitious peer circle, uncover your strengths, and find a founder journey that fits you.
Who Startup School is built for.
Fresh, New Ideas
Whether digital or physical, your concept should bring a fresh product or platform approach to market.
Scalable Architecture
Your idea must have the leverage to expand beyond your local market and serve 10 or 10,000 customers without proportional cost inflation.
Nordic-Based
You are based in Denmark, Sweden, Norway, Finland, or Iceland to benefit directly from our regional investor network and in-person ecosystem events.
What our founders have built.
"Startup School gave me the tools and mindset to become an entrepreneur while balancing a high-paced full-time job. It challenged me to pivot my original idea and stay focused on what mattered most: solving real customer problems and gaining traction early, moving me from idea to revenue in just 10 days. That journey led to building, growing, and exiting my first venture within 10 months. None of this would have been possible without the incredible mentors, advisors, and community that supported me along the way."
"Being surrounded by a cohort of peers facing the exact same scaling and fundraising hurdles completely shifted my perspective on what was possible for our business trajectory."
"Being based at the House kept me close to the wider Even Founders community. Their team is always on hand with sharp market expertise and vital investor connections."
What they say about it.
"Startup School gave me the tools and mindset to become an entrepreneur while balancing a full-time job. It moved me from idea to revenue in just 10 days."
Cansu Akarsu
Founder, Muntlig AI"Community and being surrounded by like-minded people. It is really empowering and motivating. Makes me work 1000x harder."
Cohort Participant
Spring 2025 Cohort"The tools for validating ideas had the biggest impact. I now feel equipped to validate any product or business idea I might have in the future."
Alumni Graduate
Fall 2023 Cohort"Absolutely the best accelerator framework from what I have experienced. They know exactly what they teach and they do it exceptionally well."
Alumni Graduate
Continuous Scale Track"Startup School gave me the tools and mindset to become an entrepreneur while balancing a full-time job. It moved me from idea to revenue in just 10 days."
Cansu Akarsu
Founder, Muntlig AI"Community and being surrounded by like-minded people. It is really empowering and motivating. Makes me work 1000x harder."
Cohort Participant
Spring 2025 Cohort"The tools for validating ideas had the biggest impact. I now feel equipped to validate any product or business idea I might have in the future."
Alumni Graduate
Fall 2023 Cohort"Absolutely the best accelerator framework from what I have experienced. They know exactly what they teach and they do it exceptionally well."
Alumni Graduate
Continuous Scale TrackThe 12-week blueprint
12 weeks. 4 phases. From an initial spark to a validated prototype.
Finding the Right Idea
Uncover real problems worth solving and align them with your strengths.
Strip away guesswork and test your initial hypotheses with simple feedback loops.
Problem & Customer Discovery
Talk to target users and pressure-test the problem you want to solve.
Focus purely on understanding user pain points before building a single feature.
Building the Initial Prototype
Design the simplest possible version of your product or service.
Cut out extra fluff so you can put something tangible in front of users quickly.
Proving Real Demand
Put your prototype into users' hands and collect honest feedback.
Validate interest to ensure you're ready for Launch School and your first customers.
Learn directly from the people who've built it.
Startup School isn't led by textbook theorists or general corporate consultants. You are stepping into a workspace built entirely by people with active skin in the game.
Our curriculum is delivered exclusively by real founders who have drafted cap tables, scaled operations, navigated multi-million euro fundraising rounds, and executed successful company exits across Scandinavia.
Step into the room.
This is the energy driving your venture forward. No cold Zoom webinars—just brilliant, ambitious women working, launching, and navigating the ecosystem shoulder to shoulder.
Questions we hear a lot.
Yes — that's exactly what Discovery is for. The first modules help you identify problems worth solving and evaluate whether your thinking could become a business. Many of our strongest founders started without an idea.
Discovery: a couple of hours over 2 weeks, on your own schedule. The full Startup School: 3–5 hours per week for 10 weeks, including one live session and self-paced lessons. Most women do it alongside a full-time job.
The programme is built for the Nordic ecosystem — mentors, investors, and community are all Nordic-focused. Our community is open to everyone, but the Startup School is for women based in Denmark, Sweden, Norway, Finland, or Iceland.
The Startup School is intentionally built for women founders. We welcome men to support the mission in other ways, but the programme itself is women-only.
No. Most women in our cohorts are building their startup while working full-time. The programme is designed to fit around your life — and to help you test your idea before you're ready to make the leap.

